The above images are my designs for our class's portion of the Nashville Shakespeare Archive. I spent far too long on them because I don't understand the Adobe Suite, let alone Macs as a concept. I am in agony as I type this. Please free me.
Anyways, I based my Tempest logo off of the title itself: a tempest. The storm is the play's inciting event, so I put a lot of importance in capturing the stormy feel of it in my logo. Additionally, though the play is more whimsical than serious, it is a complicated story that treads the line between forgiveness and revenge. The turbulent waters and the blurring effect lend themselves to that aspect. I believe that people with no real knowledge of the play can still appreciate my logo purely because they have no foreknowledge; the title is a storm, so it stands to reason that the logo would resemble one. Those who know a bit more about the play's plot will appreciate my nod to the denotation of the title, and perhaps even read into my other design choices. The webpage design follows that idea pretty closely. For one, I love the cyan-esque color scheme I settled on, so looking at it makes me feel good. For another, I used many of the same colors, but made sure the logo would be visible on the background. I drew inspiration from the Antony and Cleopatra portion of the Archive, in which the navbar was located at the top of the screen and the logo in the center as the main focal point. I love a good blocky navbar, so that was a no-brainer. I also think that setting the links against a darker background in order to make them stand out helps with general accessibility; visitors can't click our links if they can't see them. Much like the logo, the webpage design has a sort of gradient going on to look more like water. I ordered it darkest to lightest in this case for visibility's sake. Again, the fuzziness of the colors parallels the moral fuzziness of the play: will Prospero enact complete revenge, or will he forgive his tormentors? The navbar items are as centered as they can be and span the whole screen, making them immediately visible to any viewer. I used the order we agreed upon in class, which makes the most sense in my head. I'm not married to the font I chose, but regardless, I wanted something blockier yet a little funky to capture the play's whimsical tendency while still remaining legible. The worst thing is when a website is written totally in script fonts and you can't tell what you're supposed to be clicking on when you're clicking on it. It's important to me that anyone visiting knows where they're going. I'm not sure what else to say about all this, but I definitely had more fun coding a whole webpage. Oh well, I'm finally finished and hopefully won't be assigned to Photoshop projects in the future. I love you all.
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November 2019
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